A site for sore eyes
The Magazine's loud print redesign gave us a good excuse to turn up the volume online.
By now regular readers know about the Magazine’s print redesign, which you might consider our loud insistence that print lives. Yet we are also believers in—and consumers of—online journalism. We’ve run a blog, UChiBLOGo, since 2004, and more recently we’ve jumped into social media: Facebook, Goodreads, Flickr, Twitter, Tumblr, YouTube. But our fairly static website has looked the same since 2002. We took the opportunity of our print redesign to rethink our web presence. After watching how readers interacted with our former site and how they responded to our social-media forays, interactive content editor Joy Olivia Miller led a collaboration between the Magazine’s editors, designers, and web developers and the Chicago-based web-design and -development firm Palantir. The results are a more dynamic, interactive site. The updated website contains all the stories in the print edition, which comes out six times a year, and also highlights more timely or otherwise interesting stories from the University News Office and from the alumni publications of different divisions and schools. We’ve nixed UChiBLOGo in favor of publishing web-exclusive stories on our main site and shorter items on Tumblr. The website links to that microblog as well as to our other social-media accounts, slide shows and videos, and RSS feeds to outside newspaper and magazine stories about alumni. One of the most exciting changes is that we’ve extended the conversational spirit of our Letters section online, in the form of comments. Readers can comment on every story as well as on each other’s comments. (When you do, we’ll remind you that we might print your comment in the Magazine.) We’ve also responded to a frequent request by international alumni, who receive the magazine much later than those in the United States, and iPad users. Readers can now download a PDF of the print magazine online (except for Alumni News, which, for privacy reasons, remains password protected). Note: we’ve changed our URL. Please bookmark mag.uchicago.edu. Our old site, magazine.uchicago.edu, remains available to search the archives.